To get Toyota dealers excited for the 2017 Good for Cricket Raffle, we thought we'd change things up and send them personalised video. All up we cut 95 individual videos and sent them out as part of a nation wide eDM campaign.
For this campaign I work as the lead creative and project manager/producer.
National Tree Day 2017 saw over a quarter of a million Australians come together to get their hands dirty and make a positive difference on the environment. This video is a wrap of the 2017 National Tree Day campaign that was rolled out across Australia. I worked as a copywriter on this campaign.
In 2016, South Australian jewellery icon Shiels approached CumminsHybrid to undertake a major rebranding project.
Shiels realised they were being left behind by their competitors with conservative branding and outdated hard retail TVCs.
While price point and product range was still a foundation of the Shiels brand, it was time to target a new, younger demographic.
Through our thinking, we realised that jewellery is an incredibly individual product, and while we wanted our new campaign to celebrate this, it was also important to position Shiels as the go to retailer for everyday jewellery.
Shiels – For every you.
Shot in various locations across South Australia, we produced three 15 second TVCs;
One branding TVC to launch the new campaign across major networks in Adelaide, Perth and Brisbane, and two calendar-specific product and price TVCs for Christmas and Valentine's Day.
We redesigned print, catalogue and point-of-sale collateral to feature more lifestyle photography that was paired with a cleaner layout.
To appeal to the younger demographic across web and social media, we utilised fashion and lifestyle photography with subtle references to product, as opposed to standalone product and price shots.
For this campaign I worked as the senior copywriter and was tasked with:
- Concepting creative
- TVC concepting
- TVC scripting
- Editing and mocking TVC concepts
- Storyboarding TVCs
- Print and packaging copy
- Audio production
- Audio consultation
- Voice over production
Sick of mufflers that look like Milo cans?
So are Hotline 40.
My roles in this TVC were copywriter, art director and producer.
Claridge Holden pride themselves on their customer service.
We wanted to create a beautifully shot TVC that would help them cut through the sea of loud retail voiceovers and even louder graphics.
This TVC was the first part in a major rebranding for the business.
I was one half of the creative team behind this TVC contributing as a copywriter.
Orana provide opportunities for South Australians living with disability to access independent accommodation, employment, respite and life skills training.
The challenge was to strengthen Orana's position within their marketplace as the number one provider of disability support services in South Australia.
Introduce Orana to the community and humanise the work that they do.
I contributed the lead creative, art direction and copywriting on this TVC.
With a long standing love for backyards, sport and the electrical tape industry, Australians love their backyard cricket.
The sport can transform a suburban patch of lawn or driveway into one of the world's most unforgiving sporting arenas
It becomes a place where fathers can relive their sporting heroics of days past, youngest sons can rise to legendary status at the dinner table and the position of a rubbish bin can be all the difference between a hot or cold can of Passiona.
So who is Australia's greatest backyard cricketer?
Meet Johnny Kevlar.
Australian backyard hero.
I wrote, produced, shot and directed this short film.
Podista came to CumminsHybrid to launch their brand new subscription service for home and office coffee pods.
Their proposition was simple.
'60 coffee pods a month delivered to your home or office for $1 a day.'
While they were set on the Dollar Coffee Club name, how we delivered this message was up to us.
Our solution? Get it anywhere.
The scripts below were successfully pitched to the client and are currently awaiting production.
My role on the project was Senior Copywriter/Creative.
Isonic was a conceptual sports drink that unfortunately never got off the ground.
I was the senior copywriter on the creative team that was tasked to deliver the branding package as part of the pitch process.
The branding video was constructed entirely from stock footage, however the sound design and video editing was done by myself and BestFX in Adelaide.
As part of Australia Day 2017, News Corp offered agencies around Adelaide a chance to win a full page ad for any of their clients, to be featured in the Australia Day issue of The Advertiser newspaper.
South Australian brewery, and CumminsHybrid client Prancing Pony won Best Beer in the World at the 2016 International Beer Challenge.
What could be more Australian than drinking the world's best beer, made in Australia, on Australia Day?
I worked as one of the creatives/copywriters on the campaign.
A collaborative effort between myself and designer Miles Wilson (bymileswilson.com) to deliver the art work for Adelaide band Battlehounds and their debut EP Damn Demons.