The Big Bash League has fast become a staple on the Australian summer sporting calendar.
To help Weet-Bix engage with the BBL's ever growing fan base, we created a campaign that celebrated the games most exciting part - big sixes!
We asked BBL fans to guess who they thought would hit the most sixes during the season for the chance to win prizes.
To grow Weet-Bix's presence during the Big Bash season, we extended the campaign with the "Name the King's Blade" consumer promotion - a campaign that asks BBL fans to name the bats of the games biggest hitters for the chance to win a prized willow.
My roles during the campaign included copywriting for all social channels, concept development, social media scheduling and planning.